Profit target
A profit target is the gain a challenge account must reach for the phase to be passed — commonly 8% in the evaluation phase and 5% in verification.
Targets are set as a percentage of the starting balance and must be reached with every other rule intact; profits that arrive alongside a rule breach do not count. At most firms the funded stage that follows has no target at all — only loss rules remain.
The target only means something next to the loss limits. Reaching 8% while barred from losing 5% in a day or 10% overall defines the whole risk problem of a challenge: steady progress survives the limits, while a single oversized attempt to finish quickly is the commonly cited way accounts die, as covered in why traders fail prop firm challenges.
Where a consistency rule applies, the route matters too: one day may only contribute a capped share of the total, so the target has to be assembled across several days alongside any minimum trading days requirement.
Example
On a $100,000 account, an 8% target is $8,000. Averaging $500 of net progress per day reaches it in roughly sixteen trading days; averaging $1,000 halves that to about eight, but doubles the size of the losing day a normal streak produces against the $5,000 daily cap. How long passing typically takes is examined in how long to pass a prop firm challenge.